Story In Focus

Category Archive: Video Marketing

Documentarians

Deb and Greg are dedicating their film work to creating documentaries. There are several in the works right now, but one close to our hearts is exploring the hardships of surviving the loss of a loved one to suicide. In the past we lost one of our sons to suicide[…]

Value-Added Video

Business is about building trust. Whether you sell shoes or mortgages, if you can show potential customers that you’re an expert, you’ll win their confidence. The internet is full of videos that describe what a company sells. Why not offer something more? A promotional video that teaches people something they[…]

Testimonials – Getting the Word Out

Your customers know what makes your business special. Let them tell the story for you. We all see written testimonials and recommendations posted on the web and they’re great. But when you use the power of video to share testimonials, the message is even more engaging. What could be more[…]

Bending the rules to save you money

Google Maps only hosts tours for storefront businesses or attractions. If you’re a contractor with a business that does not involve a storefront, this leaves you out, right? Not necessarily. Have you ever heard of co-op advertising? With co-op advertising, compatible businesses work together to increase their marketing potential. They[…]

Special Flight Operations Certificates –not just a paper exercise

by Greg Nuspel Applying for a Special Flight Operations Certificate (SFOC) is a lot of work, especially the first one. We wrote four manuals when applying for ours. Perhaps because it is a lot of work, some people are tempted to believe it isn’t necessary. For example, they might think[…]