Story In Focus

Category Archive: Video Marketing

Co-operative social networking is a win-win

by Debbie Bateman I’m sure that you know how important networking is for connecting with potential customers. When we need a product or service, we all tend to ask someone we know for a recommendation. The advantage of this approach is that it gives us confidence in the quality of[…]

Mini videos are right on target

Debbie Bateman When adding video to their website, many small businesses create a single video that provides general information about what their company offers. They combine site tours, testimonials and the other elements that suit their business into a single video. But this type of video may not be the[…]

Making working for free valuable

In this industry, people are often working for free. As a filmmaker there are times this is acceptable, such as if the work is for a charity or nonprofit organization that has no budget. However, if the nonprofit organization is run by high-paid executives, they should be able to pay[…]

15 seconds – That’s all folks

Did you watch my 15-second video? Did it catch your interest? Rumour has it Facebook will soon be posting video ads in timelines. And the ads will be this short. So what can you communicate in 15 seconds? That is a very short story to tell. Can you capture the[…]