Story In Focus

Category Archive: Video Production

Value-Added Video

Business is about building trust. Whether you sell shoes or mortgages, if you can show potential customers that you’re an expert, you’ll win their confidence. The internet is full of videos that describe what a company sells. Why not offer something more? A promotional video that teaches people something they[…]

Testimonials – Getting the Word Out

Your customers know what makes your business special. Let them tell the story for you. We all see written testimonials and recommendations posted on the web and they’re great. But when you use the power of video to share testimonials, the message is even more engaging. What could be more[…]

Video Projects On A Budget

This video was shot as a solo production. Every aspect of the video, from capturing the footage to the final edit, was completed by a team of one. This allows for a much lower budget. It can be a challenge for grass-roots organizations to get their message out. Using a[…]

Bending the rules to save you money

Google Maps only hosts tours for storefront businesses or attractions. If you’re a contractor with a business that does not involve a storefront, this leaves you out, right? Not necessarily. Have you ever heard of co-op advertising? With co-op advertising, compatible businesses work together to increase their marketing potential. They[…]

What is HDR

When shooting virtual tours, we take three to nine images, each at a different exposure. Then we combine these images into one image. Yes, we use the M setting on our camera. And no, it doesn’t stand for missed another one. The reason we take multiple exposures is so that[…]