Story In Focus

Category Archive: Visual Storytelling

Value-Added Video

Business is about building trust. Whether you sell shoes or mortgages, if you can show potential customers that you’re an expert, you’ll win their confidence. The internet is full of videos that describe what a company sells. Why not offer something more? A promotional video that teaches people something they[…]

Testimonials – Getting the Word Out

Your customers know what makes your business special. Let them tell the story for you. We all see written testimonials and recommendations posted on the web and they’re great. But when you use the power of video to share testimonials, the message is even more engaging. What could be more[…]

Video Projects On A Budget

This video was shot as a solo production. Every aspect of the video, from capturing the footage to the final edit, was completed by a team of one. This allows for a much lower budget. It can be a challenge for grass-roots organizations to get their message out. Using a[…]

What is a photosphere?

A photosphere is a panoramic image that covers 360 degrees horizontal and 180 degrees vertical. In other words, it covers an entire sphere, which is where it got its name. But the real question is how is it created? Images are shot with a camera on a special mount made[…]