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Marketing Video Marketing Video Production Visual Storytelling

Testimonials – Getting the Word Out

Your customers know what makes your business special. Let them tell the story for you. We all see written testimonials and recommendations posted on the web and they’re great. But when you use the power of video to share testimonials, the message is even more engaging. What could be more powerful than actual people telling the world what they think of your business? Putting a face on the message raises the credibility and the impact.

Testimonial videos are also great for social media. These days almost everyone spends time on social media. By having a video presence, you keep the attention of your customers longer and you give them something interesting to share with their friends. Just imagine what a television commercial would cost you. In today’s world, you can take that same content and share it on social media for a fraction of the cost. Depending on how it is shared, a social media post could stick around for a lot longer. After all, it is viewable on demand. Check out this video we created for Cycle Therapy Bikes.

As Brenda Burch, social media expert and owner of Social Media is Simple, says about the video we did for Cycle Therapy: “Video is the BIG THING and this video is beautifully done, authentic as heck, talks about the bikes, but also talks about the experience and the PEOPLE. We love this!”

Story in Focus is proud of the business we’ve created and our customers know the value of our services. Word-of-mouth is the most powerful form of marketing. With video, you can capture what your customers have to say about your business and share it with the world. We work hard to make your customers comfortable in front of the camera and we engage them in a relaxed conversation. When this happens, powerful phrases just naturally pour from their mouths and we collect those bits of gold in a concise video. Is it time to let others blow your horn? Why not use a testimonial video to bolster word-of-mouth marketing for your business? Give us a call and we’ll work with you to share what makes your business special on the web.

Categories
Google Street View Photography

Improve Your Image

Google has taken Street View images of almost the entire world. As part of this process, they have captured most businesses. While most of these Street View images show a great view of the street, they probably don’t show a great view of your business. For example, your business address could be associated with a Street View image that looks like the one that used to be posted for Cowichan Cycles:

Cowichan Cycles Before Street View Image

 

Google understands that you may prefer to use an image that better represents your business. That is why they started the Google Trusted Photographer program. As part of this program, Greg Nuspel at Story in Focus can create a Street View image that showcases your business and he can post that image on Google Maps. Story In Focus did this for Cowichan Cycles and this is how their Street View looks now:

Improved Street View Image

The new image has all the interactivity you expect with Street View and it features the business prominently.

With the help of a Google Trusted Photographer, you can also have an enhanced listing created for your business. Story In Focus helped Cowichan Cycles enhance their Google Maps listing by adding a virtual tour of the inside of their business. Now potential customers can tour the outside of the store and they can See Inside too. What better way to showcase the quality products and services they provide?

Cowichan Cycles Google Maps Listing

Try it out for yourself. Go to Google Maps and search for your business. What do you see? Do you think it’s time to improve your image? Complete tours start at $400.00. Give Story In Focus a call at 250.510.7971. Greg will happily come by to discuss your needs and provide an estimate.

Categories
Google Street View Virtual Tour

Give potential customers an inside look

Cowichan Aquatic Centre virtual tour
Cowichan Aquatic Centre – click on image to visit

Imagine you could take every person with an interest in your business on a personal tour of what you have to offer. They could look closer at things that interest them and move through your space at their own speed. It would be difficult to do this in the real world because it would take a lot of time.

But what if you could do this virtually? You could open your doors to potential clients online. You could let them see all you have to offer from wherever they are with just a few clicks of their mouse. Google Street View for business makes that possible. You can have a virtual tour of the inside of your business hosted on Google Maps. When potential customers look for your address or contact information, they will have an opportunity to see what you offer. And that’s not all. You can also add a simple piece of code to your website that will make the virtual tour visible there.

Do you sell wine? Why not showcase your top products to wine lovers who will be travelling through your area or are interested in purchasing online. Do you operate a spa? Why not attract people looking for a perfect gift for their mom or their best friend. If you take them on a virtual tour, they will be more ready to make a purchase.

Brides want to see how special their wedding day will be. Take them inside your venue and they will picture themselves there. And the guy who wants to take his girlfriend to a special location to pop the big question will have more confidence if he can see the place where it will happen in advance.

But it’s not only travel and gifts that should be showcased. If you have an automotive shop, why not show potential customers just how well equipped your shop is? Are you an appliance superstore? Maybe you have some behind-the-scenes information you want to share. It may not always be safe to take people inside your shop, but you can definitely show off your capabilities with a virtual tour. Recently Google changed their rules to allow us to include people’s faces in the tours. We’ll need model releases of course. But you could show some sweat in the gym, hands kneading dough or a cold beer filling a glass—all within your virtual tour.

Does this sound interesting? Want to know how this could work for your business? Give me a call at 250-519-7971 or send me an email greg@storyinfocus.com. Together we’ll explore the possibilities.