Story In Focus

Tag Archive: production

Value-Added Video

Business is about building trust. Whether you sell shoes or mortgages, if you can show potential customers that you’re an expert, you’ll win their confidence. The internet is full of videos that describe what a company sells. Why not offer something more? A promotional video that teaches people something they[…]

Co-operative social networking is a win-win

by Debbie Bateman I’m sure that you know how important networking is for connecting with potential customers. When we need a product or service, we all tend to ask someone we know for a recommendation. The advantage of this approach is that it gives us confidence in the quality of[…]

Shooting video with a smartphone

Lots of articles have been written about how to produce videos with a smartphone. Most of them describe how to use the equipment and skip over the need for video production skills. This can be misleading. If you don’t have video production skills, you won’t create useful videos and it[…]

What is pre-production and why should I care?

People tend to associate video production with pointing the camera and shooting scenes. They think about location, lighting and who will appear on camera. All of that is important. Yet, the work that comes before the shoot is every bit as important. The work before the shoot is referred to[…]

Mini videos are right on target

Debbie Bateman When adding video to their website, many small businesses create a single video that provides general information about what their company offers. They combine site tours, testimonials and the other elements that suit their business into a single video. But this type of video may not be the[…]