Story In Focus

Tag Archive: promotional

Value-Added Video

Business is about building trust. Whether you sell shoes or mortgages, if you can show potential customers that you’re an expert, you’ll win their confidence. The internet is full of videos that describe what a company sells. Why not offer something more? A promotional video that teaches people something they[…]

Co-operative social networking is a win-win

by Debbie Bateman I’m sure that you know how important networking is for connecting with potential customers. When we need a product or service, we all tend to ask someone we know for a recommendation. The advantage of this approach is that it gives us confidence in the quality of[…]

Mini videos are right on target

Debbie Bateman When adding video to their website, many small businesses create a single video that provides general information about what their company offers. They combine site tours, testimonials and the other elements that suit their business into a single video. But this type of video may not be the[…]

15 seconds – That’s all folks

Did you watch my 15-second video? Did it catch your interest? Rumour has it Facebook will soon be posting video ads in timelines. And the ads will be this short. So what can you communicate in 15 seconds? That is a very short story to tell. Can you capture the[…]