Story In Focus

Tag Archive: Story

Mini videos are right on target

Debbie Bateman When adding video to their website, many small businesses create a single video that provides general information about what their company offers. They combine site tours, testimonials and the other elements that suit their business into a single video. But this type of video may not be the[…]

What is a story and how do I know when I have a good one?

Greg Nuspel Our lives are awash in stories. You can’t have a decent conversation without coming across at least one. Spiritual practices are shared through stories and so are current events. We love stories in movies and books. We learn to read sitting on our parents’ laps listening to stories.[…]

The Talking Heads were an awesome rock group

Debbie Bateman  I enjoyed “Burning Down the House” as much as anyone. It’s a great song and the Talking Heads were awesome as a rock group. But if that’s all you have in your video, you’re missing out on the key advantage of visual storytelling. Videos are stories told through[…]

Making working for free valuable

In this industry, people are often working for free. As a filmmaker there are times this is acceptable, such as if the work is for a charity or nonprofit organization that has no budget. However, if the nonprofit organization is run by high-paid executives, they should be able to pay[…]