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Photography Virtual Tour

Virtual Reality for Real Estate

Virtual Reality for Real Estate

Before putting your home on the market, consider having a high-quality virtual reality tour created to showcase the property. Particularly, if your home is large or you are selling to international buyers, a virtual reality tour will help sell the property. Here’s why. With a virtual reality tour, you open the doors of your home to potential buyers wherever they are. They take a look inside and form an attachment to your property before they even visit it in person. Compared to the average photos used to promote most properties, your virtual reality tour will catch the attention of potential buyers and draw them in.

You might be wondering why more homes aren’t promoted with virtual reality tours. If you were to ask, you’d probably be told it’s the realtor’s fault. But let’s stop for a minute and consider the situation from the realtor’s point of view. For realtors, a virtual reality tour is yet another expense they may not recover. If the home doesn’t sell, or the owner decides to take the home off the market, the money that was invested by the realtor in a virtual reality tour is lost.

But there’s a better way that works for both the realtor and the homeowner. A serious homeowner can pay up front for the virtual reality tour and then negotiate with the realtor to have the cost removed from the commission once the property sells. The advantage of this approach is that the homeowner owns the virtual reality tour. They have a keepsake of their former home and a powerful selling tool. The realtors I have spoken to said they would not mind paying for the advertising advantage of a virtual reality tour after the sale has been completed.

Why not show off the great view or the chef’s quality kitchen on your property? With a virtual reality tour, everything appears in context. It’s like a personal tour. Make your listing stand out. Bring buyers to your door and let them step inside. They will take a virtual walk around the property and with every step they will come closer to wanting to call your property their new home.

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Google Street View Photography Video Marketing Video Production Virtual Tour Visual Storytelling

Bending the rules to save you money

Cowichan Regional Visitor Centre

Google Maps only hosts tours for storefront businesses or attractions. If you’re a contractor with a business that does not involve a storefront, this leaves you out, right? Not necessarily. Have you ever heard of co-op advertising? With co-op advertising, compatible businesses work together to increase their marketing potential. They select marketing materials that work for both of them, and share the costs.

If you’re a contractor, you can use co-op advertising on Google Maps to promote your services. Suppose you have a construction company and you recently built a local restaurant beautifully situated in an ocean bay. I’m sure your client is as proud of their new restaurant as you are. Why not join forces to have a virtual tour shot of the new restaurant and split the cost?

Once the tour is on Google Maps, I can provide you with the embedded code which you can use on your website to show off your work. If you really want to highlight the skills of your company, I can add an interface to the virtual tour. Visitors can click to obtain supporting information, detail photos and even testimonial videos. And you don’t have to do all of it at once. You can add each of these features as your budget allows.

You don’t have to have a storefront business to benefit from creating a virtual tour. What better way to convince potential clients of the quality of the services you provide than by taking them on a tour of the finished product?

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Google Street View Photography Virtual Tour Visual Storytelling

Virtual tours – A new way to answer questions

Virtual Tours - A new way to answer questions

Where should I go on vacation? Which store has what I need? Travellers and shoppers have questions. Brides have even more. They’re looking for a range of suppliers and venues.

It used to be that these questions had to be asked in person or over the phone. Not anymore. Nowadays people find most of the answers they need online by using search engines. But it’s up to you how you answer. You can give them an address and a still photo. Or, you can let them explore all you have to offer with a virtual tour. People like to know what they’re buying. A virtual tour shows them.

Travellers get to wander through their room, checking out details and exploring the view from the balcony. What better way to show them all of the comforts your suites provide. Give them confidence that your accommodations fit their needs.

Does your establishment have a romantic atmosphere? Can couples rest in the hot tub while watching the sunset over the ocean? Does your establishment offer a place to kick back and enjoy a craft beer while watching the game? Does the banquet hall open up to stunning gardens where the wedding guests can cool off after dancing in the ballroom? All these questions can be answered and shared amongst friends through virtual tours. Don’t you want your customers to brag about how much they enjoyed your accommodations? Give them a first class virtual tour and that is exactly what they will do.

You know your clients and what they look for. Is it exquisite art, jewelry, quality furnishings or the wedding dress to die for? Show them that you have what they need. Answer their questions. Bring them inside with a virtual tour and soon they will be on your doorstep. All over the world people use phones, tablets and computers to search for what they want. Social media is a hotbed of reviews and recommendations. Give your customers something they want to share.

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Google Street View Virtual Tour Visual Storytelling

Three types of virtual reality tours

Story In Focus offers three types of virtual reality tours. Each type provides a different level of interactivity and content control.

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Basic Tour

With a Basic Tour, potential customers get to look inside your business using virtual reality images posted on the Google Maps server. To create the tour, I shoot a series of photospheres/panoramic images at your location. Then I upload the images to Google and assemble them into a coherent tour. With this type of tour, viewers walk through your business the same way they would if they were actually there.

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Application Program Interface Tour

With this type of tour, I add an interface layer that interacts with the Google Maps tour.  An Application Program Interface Tour can also include navigation links, information windows, external links, photo galleries and even video pop-ups. If you would like to include narration or licensed music to help set a mood, I can do that too. You can start with a Basic Tour and upgrade to an Application Program Interface Tour at any time.

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Custom HTML Tour

The third type of tour is customized and hosted online just for you. If you want the highest level of interaction, this type is the best choice. It includes custom HTML code to achieve amazing effects. For example, with a Custom HTML Tour, I can embed videos that will automatically play as the customer moves through the virtual reality tour. I can create virtual 3d models of products that can be viewed from all angles. The features included depend on what your business needs. This type of tour lets you showcase your services and products in a way that leaves a lasting impression.

Story In Focus wants to fit the package to your needs. Let’s work together to discover which type of tour suits your requirements. Give me a call at 250-510-7971 or send me an email at greg@storyinfocus.com. I’d love to talk to you.