Story In Focus

Video Projects On A Budget

This video was shot as a solo production. Every aspect of the video, from capturing the footage to the final edit, was completed by a team of one. This allows for a much lower budget. It can be a challenge for grass-roots organizations to get their message out. Using a lower budget option may provide a solution. As long as attention is paid to all of the details, like sound and visual content, one person can capture everything that is needed for a basic well edited story.

These are a few helpful hints to keep the cost down:

  1. Know the message you want to convey in the video and stick to it.
  2. Have all your experts on hand and ready to be interviewed during the day of the shoot.
  3. Help organize the people involved in shots. Videographers are known for their cat-herding skills, but that takes time away from the production.
  4. Find out what type of space the videographer needs and have it ready before the videographer arrives.
  5. Arrange for lunch to be delivered. This keeps everyone close at hand and limits delays.

Many people try to put too much in their videos. They figure that since video is expensive, they should make the most of it. But people do not watch long videos so your return on investment will be minimal. One video. One message. Keep it simple and short.

Trust your videographer as the expert. After all, that is what you are paying for. Your ideas are invaluable during the planning stage. Once the shoot is underway, it’s best to stick with the plan. Rethinking the approach in the middle of a shoot will only cause frustration and budget over-runs.

Don’t waste your money by using a non-professional. Remember the last time you were forced to sit through your uncle Joe’s travel videos? Your customers will not be so generous with their time. Plus, the damage to your reputation will be difficult to repair. Looking like an amateur is okay if you’re a discount furniture sales person and that’s your persona. For the rest of us, it’s better to hire a professional.

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