Story In Focus

What is pre-production and why should I care?

Pre-production counts
Like a glassblower we pre-plan our productions

People tend to associate video production with pointing the camera and shooting scenes. They think about location, lighting and who will appear on camera. All of that is important. Yet, the work that comes before the shoot is every bit as important.

The work before the shoot is referred to as pre-production. During pre-production, we imagine the end result in increasing detail with input from you at each step of the way. By the time that we show up to shoot the video, we know exactly what we’re looking for and why it’s important.

We begin with a needs analysis. What do you expect your videos to achieve for your business? A video that looks good is fine and dandy, but the real test of success is whether the video helps your business achieve the intended results. For example, an irrigation supply store might bring in new customers by showing how their timing device saves money. A resort might attract new tourists by showing them a day-in-the-life of a visitor.

Once we know the business results that you need, we suggest creative ways of shaping that message into a story in a brief document called a treatment. The treatment helps everyone begin to visualize what the final video will look like.

With a clear agreement on the best approach, we detail our plan of attack. This comes in the form of a storyboard or script. Again, we check with you to make sure the content is accurate and serves your business objectives.

Then we create a shot list and a schedule, so that when we show up at your business we are as efficient as possible. This reduces the impact on your business.

By the time the pre-production work has been completed, we will have shot the entire video in our heads many times. We will have refined our approach and given careful thought to how we might best tell the story visually. More importantly, every aspect of the production will have been planned to meet your business objectives.

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